Archive for the ‘topic of the week’ Category

Topic of the Week 16

Blogging Tips

1. Keep up with it!!!!!!
2. Be interested in the subject, or learn to like it. It’s hell to try and post when you don’t really care.
3. Comment, comment, comment, or you’ll never have friends.
4. Use proper grammar and spelling! And for the love of God use paragraphs!
5. Don’t say anything about anyone you wouldn’t want them hearing.
6. Hook up your blog to other networking sites to generate traffic.
7. Blogs are not Twitter. If you can’t make a paragraph out of what you have to say, don’t say it.
8. Read other people’s blogs. Find out what catches people’s attention and how people write for blogs.
9. Don’t reveal personal information. Creepers are everywhere.
10. Use lots of images, video, hyperlinks, media. People are visual and get bored easily.

Categories: topic of the week

Topic of the Week, 15

A Social Media News Release is basically a News Release or Feature Story released over the internet, with the key difference being that it is “rich” in its formatting and features that link it to other “social” networks. It has tags to help people find it, links to diversify its support and knowledgebase, and provide similar articles.
Because it often links to the company’s other social media outlets, it can greatly and quickly expand your company’s reach.

Social networking like facebook and twitter are often people’s primary ways to interact. The traditional press release didn’t take advantage of any of today’s advanced web features, but this kind of news release does. It can use videos, links, social networking avenues, and other ways to engage the reader far superiorly to a printed text release alone.

Link to Template

Categories: topic of the week

Topic of the Week 13

Ways to Drive Journalists Nuts, and Ways to stop it:

1. Don’t use AP Style; the longer a journalist has to spend fixing your posts, the more angry they’ll soon become. Obviously the way to solve this one is to use AP style!
2. Don’t send an embargo to a journalist you don’t know; journalists apparently hate embargos. Embargos are agreements between journalists and PR practicioners. Use For Immediate Release instead, or get to know the Journalist.
3. Don’t send lots of fluff, but no substance. A journalist can’t work with nothing; fruit baskets and pretty PR kits are nice, but only a story makes the front page.
4. Send a journalist only an advertisement, rather than an article. Well just don’t send the journalist an ad, send them a story.
5. Don’t use proper News Release formats. A journalist will hate you if they can’t understand your news release, and your content might not come out right. Take a PR class with Professor Nixon and learn a thing or two to fix this problem!
6. Don’t bring up your company every time you and the journalist gets together. Nobody likes a walking PR machine. If you’re building a relationship, be casual, don’t pitch at every opportunity!
7. Don’t contact them incessantly! Give the journalist some space. If your stuff isn’t printed, it was probably no good, so write something worth printing and be courteous.
8. Don’t forget to include contact information. Always ensure that the journalist CAN get in touch with you if need be!
9. Don’t bribe the journalist. Most journalists have a code of ethics to report unbiased, so let them do their job.
10. Don’t beg the journalist to hear you out and print your stories; that’s just pathetic. The solution is simple: don’t beg, just write a better story.

Categories: topic of the week

Topic of the Week, Week 12

April 5, 2010 7 comments

I listened to April 5th’s For Immediate Release broadcast, and after listening to an unholy stream of sponsor messages, the majority of the podcast focused around the release of the Apple Ipad, which, surprisingly, I have heard little about since its North American release Saturday.  (More surprising was the fact that I saw a student with one just today!)

I hate the Apple/Macintosh, whatever their name is, company, and a comment brought up in FIR’s podcast caught my attention.  Apple doesn’t have to market their products, the “fanboys” as they call Apple devotees, do all the work, and this is both a powerful and true statement.  As soon as Apple announces anything, people start buzzing about it.  Another comment made is how Apple’s shares gained a huge profit in the mere anticipation of the Ipad then it has in its actual release.

Good news is there are supposedly over a dozen similar items coming out by the fall, which means, as with all Apple “innovations”, far superior alternatives from better companies on the horizon.

Categories: topic of the week

Topic of the Week, Week 11

April 5, 2010 3 comments

Infographics are images that contain and portray information.  They can be any form of graph or chart.

Infographics can be useful because they catch people’s attention, and can explain concepts in ways that might otherwise be impossible with words alone.  Not to mention the fact that some people learn differently than others, and visual materials can be far superior to various types of learners.

Large numbers in data and statistics are nearly universally easier to comprehend when visualized in the form of a graph, pie chart, or other medium, and people almost expect them when speaking about data or change.  If they are clever in design, they can also be hooks to catch casual readers.  Creating one would generally require some kind of data to work with.  Growths and decreases, sets of numbers like users or visitors, etc.

Infographics are not a suggestion in my opinion, they are a necessity when one needs to portray data.

Categories: topic of the week

Topic of the Week, Week 8

March 30, 2010 5 comments

I found The Lead Lab course at NewsU to be less than sufficient.  It’s entirely Flash-based architecture made it difficult to actually learn anything.  A few interesting clickable things here and there left me wondering if I had missed something in the cluttered and mostly useless room.  The room was mostly devoid of “clickable” content, and some of them seemed to have no relationship to what was being discussed.  The exercises seemed to throw one into the blue without a sense of purpose or direction.

I’m one for examples.  Give me lots, and lots, of examples and I’m good to go.  Unlike previous courses, this particular NewsU course did not offer that at all.  All they gave were a few checkpoints of what should and should not be done in various parts of a Lead.  Maybe I just missed something.  Again, it was entirely made in Flash, and that made it harder to navigate and feel tangible; it just really didn’t help much.

On the plus side however, it was interesting in it’s construction, and it did attempt to offer useful information.

Categories: topic of the week

Tweet Tweet!

March 2, 2010 3 comments

Topic of the Week, Week 7

Twitter Icon

Twitter…  I enjoyed the use of twitter, that is, when I actually had something interesting to say.  However, due to the assignment requiring that we add a number of professional PR practitioners to our followers, many of which followed back, I found myself posting what I felt were far inferior tweets compared to these people.

If it had been only friends, someone who perhaps actually cared about what I was doing or didn’t mind that I spammed their pages with random status updates, I might have enjoyed it more.  It was useful however in terms of retrieving information. CNN, other news sources, and even regular people provided interesting ideas, links, and news.

I am also quite long winded, and prefer visual and audio material over 140 characters…  I am looking forward to trying Google Buzz! which apparently will allow much more “rich” information distribution.

Categories: topic of the week