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Topic of the Week, Week 5

SuperBowl Ads.

While I wasn’t able to see all the ads from this year’s Super Bowl, nor watch the game, one in particular did catch my eye, or phrased with a more appropriate metaphor, tugged at my heartstrings.

While I’m ever growing less and less fond of the Google Corporation for various reasons, I was very pleased with their Super Bowl ad, which featured a simple textbox with a person typing in queries and navigating the results.  The simple melody in the background was reminiscent of an Apple advertisement, but it served to set the atmosphere for what was to come, as with each passing search we were drawn through the plot of a young gentlemen meeting a woman, falling in love, getting married, and starting a family.

I think this ad appealed to many, if not all people.  While its theme may have been about romance, life’s accomplishments, and procreation, these are things most will encounter, and most are sentimental about at any age. This ad attempts to bring Google’s search engine into the equation by showing how quick and easy it is to let Google facilitate your life planning, and indeed, Google is often used for just that, though not so obviously noticeable.

Though I must wonder, why did Google even have to advertise?  The term “Google” is a verb now used in everyday language, and it is by far the most widely used search engine available.  Just why they would bother running an ad that cost millions of dollars evades me.

Categories: topic of the week
  1. February 13, 2010 at 7:58 pm

    I personally think that the google ad was adorable! I mean, I can see your point in questioning why they would spend millions of dollars on an ad that everyone already knows about and uses, but isn’t that what everyone does? I mean, everyone knows about Doritos, everyone knows about Apple, everyone knows about and uses virtually everything that was advertised during the Super Bowl, so I don’t think that it was a big deal that google jumped on the bandwagon. I do think that it worked, because we are sitting here blogging about it. This is what they want! They want people to be talking about them! The more people talk, the more they are on peoples mind, the more people use their services, the more money they get. Mission Accomplished, through us!

  1. March 2, 2010 at 3:27 pm

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